Professor Dr. Lester C. Massingham

Prof. Dr. Massingham's current responsibilities as Group Managing Director of the Charles Massingham Consulting Group (CMC) involves directing the strategic management of CMC's international business.

Apart from the development of management programmes for academic and professional awards, Prof. Dr. Massingham also directs in-company training and corporate and management consulting. He also holds the position as Director of Studies for the Executive MBA programme in International Marketing awarded by the Berne University of Applied Sciences.

His academic leadership also extends to the University of Cambridge Executive Diploma in Management, for which CMC is an International Associate Partner with the University of Cambridge Local Examinations Syndicate (UCLES).

As a recognized personality in the marketing arena, Prof. Dr. Massingham is an active Fellow of the Chartered Institute of Marketing where he also has been a Senior Examiner and Advisor for many years.

His vast experience involves acting as an International Consultant across 18 countries, for over 100 projects with companies like DHL, Ford of Europe, The Guthrie Organisation, Tyco Engineering and the Inchcape Group to name but a few.

Prof. Dr. Massingham is also an established author of some six marketing texts, including bestsellers with reputable publishers like McGraw-Hill and Butterworth Heinemann.

Some titles to his name include "Marketing Management", "The Essentials of Marketing", "Strategic Marketing Planning" and "Marketing Case Studies". Prof. Dr. Massingham holds a PhD in Management & International Business from Durham University (UK).

INFORMATION AND ENQUIRIES
E-mail: massingham@cmcgroup-intl.com

 

 

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